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Building a LibraryAware Community: Does Your Social Media Strategy Promote Your Programs & Services?

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Posted May 29, 2013 in

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Usually when libraries talk about their social media strategies they are referring to the type of campaigns that build brand awareness. While an overall social media strategy is essential, it is easy to get so swept up in increasing your fans that you forget to tie in a strategy to promote your programs and services.

When we were building LibraryAware, we approached our social media channel as an extension of the brand awareness campaigns so many libraries were conducting. We looked at ways libraries could promote their programs and services that would engage their followers and maintain the conversational tone social platforms required.

Use these simple tips when promoting your programs and services through social media

  • For every event posted, create five interesting facts around the topic as follow up posts. We know that a funny ecard taps into the heart of readers and is always a sure bet for an easy like. Use the same principles when you promote your programs. Use humor to make your audience laugh and want to share your post. If you attract people to the topic, they will probably be the right audience for the program.
  • Make sure you link back to the registration page. We always make it easy for libraries to link to a PDF of the flyer. Once you get people to your event, don’t forget about live posts.
  • Are you promoting a service? Talk in terms of benefits rather than features. Have fun with interesting stats. If you use quotes, don’t make them about libraries, keep the focus on your topic. Remember: we relate to libraries but our users relate to reading.
  • If you only have one account for your social media platforms, take the time to see who is following you and post about the events and services that tie to their interests. You can always create campaigns to attract new audiences but until they are on board, cater to those on your network.

How many of these tips are you already using? Share your social media success stories with me at

Nancy Dowd is the Product Lead for LibraryAware. Her passion is helping libraries connect to their communities.