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Supporting readers

New Hanover County Public Library has long-subscribed to NoveList Plus, and in 2013, they added NoveList Select, which allows the Library to pull related NoveList Plus content into its existing catalog records.

“It’s the perfect solution for a smaller library system that has to do its own publicity on a regular basis."

Patrons Love It

“When I show patrons how to use the catalog, I always show them the related titles on the records, and they are totally in awe of that,” Connelly says. “It’s like having a reference librarian at their fingertips. A lot of patrons who are older don’t like using the online catalog. Sometimes this is a game-changer because they get to see all the great features in the online catalog.”

To better promote its reader services, the institution recently began subscribing to LibraryAware, a web-based tool that includes 25 monthly NextReads newsletters, which are written by the book experts at NoveList. Each newsletter focuses on a topic that readers love, such as Historical Fiction, Mystery, Horror, Armchair Travel, Tween Reads, and more.

Collection Development

“Sometimes it’s a great way to get a conversation going,” Connelly says, adding that she and her colleagues also use the NextReads newsletter service to update the Library’s collection. “When we see new titles in the advance list, we consider them for acquisition, so NextReads really supports our collection development needs, too.”

New Hanover County Library also creates custom newsletters using LibraryAware. Currently, patrons can subscribe to their choice of more than 30 newsletters. “LibraryAware is a great launch pad for readers’ advisory,” says Librarian Carla Sarratt, who edits the bi-monthly African-American Fiction and Nonfiction newsletter.

LibraryAware makes it easy to incorporate library content, both books and e-resources, into social media posts, image carousels, and printed marketing materials, such as flyers, brochures, and bookmarks. “I was especially pleased to see the addition of the new flyers which I have [since] used to create more readers’ advisory tools and add them to my LibGuide,” Sarratt says.

Effect on Circulation

The Library also started sending out a weekly e-book newsletter and has seen use of its e-book collection rise dramatically as a result. According to Virtual Services Librarian Rachel Langlois, “This is one specific area in which we can offer figures to demonstrate a LibraryAware newsletter’s impact on circulation.” In April, the number of downloads were 500 percent higher than those seen in March.

Flexibility is Key

Langlois says LibraryAware is both flexible and versatile. "We love LibraryAware,” she says. “The single, biggest, awesome, cool thing about LibraryAware is that it gives us a way to create a professional, streamlined look across the board, yet put the creative content capabilities into the hands of the people who are doing the doggone programs. How fun is that? It flows, and it can be reused, and it looks good, and it can be seen in so many different ways. It’s the perfect solution for a smaller library system that has to do its own publicity on a regular basis."

Rachel Langlois is Virtual Services Librarian at New Hanover County Public Library.

Want to know more about NoveList Plus, NoveList Select, or LibraryAware? Check out a demo!